Senior Art Advisor and former auction house specialist based in Mayfair, London. She specializes in guiding new collectors through the complexities of the contemporary art market and investment strategies.
With over 15 years of experience working between London and New York, Victoria Sterling has established herself as a trusted voice in the secondary art market. Having started her career at Sotheby's before founding her own advisory firm, she helps private clients navigate the opaque world of gallery pricing, artist provenance, and long-term asset appreciation. Victoria writes with authority on the nuances of buying at art fairs like Frieze versus auction houses, and she is passionate about educating buyers on the legal and financial aspects of collecting. Her expertise extends to understanding market trends, avoiding "hot" investments that crash, and the logistics of insuring and storing fine art collections.